Serendeepity opened in 2009 in Milan with the intent of representing more than just a record store. Incorporating fashion, design, art, it shows off the intent of exploring and integrating different aesthetics and cultures into a unique environment. Most important, throughout the years it has become an important meeting point for music lovers, DJs, producers, artists and record collectors, a place where Milan’s club community can come to discover amazing new sounds and where musicians can meet to exchange ideas. Its unique selection travels between the boundaries of dance music sub-genres such as techno, house, disco and bass music, reaching experimental and leftfield sounds, funk, jazz, psychedelia and sonic materials from all over the world. It is also host to a music production studios, frequently used by the store’s in-house crew of producers and DJs, making Serendeepity an open laboratory for artistic collaboration and research. Its fashion department owes much to the collaboration of various researchers, exhibiting a unique array of vintage pieces. Moreover, it is host to the work of many young fashion designers, giving the chance to expose and promote their work. The same could be said about Serendeepity’s support for the local scene, often allowing labels, musicians and publishing houses to organize promotional events within the store. Occupying a historical spot for music stores in Milan, it is now one of the main points of reference for music-loving visitors in the city, locally-based aficionados and all kinds of wanderers in the realm of creativity.